NOIZ: A Decentralized Community taking back Control of the Advertising Industry
INTRODUCTION
Since the advent of the Internet, this medium has being the major means for reaching a robust number of consumers as the web is crowded with different minds from all spheres of life. For this reason corporations and start up companies has resorted to the use of this medium(Internet) to promote their various products most of the time at the unapproved consent of the audience so long as the message is passed to a wide range of people the goal is achieved. And as the growing force of these companies increases through media advertising, the need for an increased number of unwanted pop-up Ads arose most often at the detriment of the entire Internet Community as these Ads tends to create an unpleasant web experience while surfing the Internet. With NOIZ advertisements are made easy and much more fun, unlike the boring and annoying conventional pop-up ads systems where the required audience is not appropriately targeted hence creating an unpleasant surfing experience for surfers of the web.
PLATFORM FUNCTIONALITY
The NOIZ platform is designed mainly with the consideration of the two major parties involved in the Advertisement chain at heart; The Advertising and Publishing Companies who intends to advertise their products and The Customers who are the intended audience as well as the End-Consumers of these products. The Platform would further curtail the many privileges ascribed by convention to the Advert Networking Companies evident in the classic Digital Marketing Systems as these supposed Ads Networks tend to abuse these privileges.By incorporating a decentralized blockchain technology into the world of Digital Marketing, NOIZ hopes to establish a transparent advertising community that places the decision of the destination of every Consumer data being traded or transmitted on the sole discretion of the Consumers themselves. One which is free from the influence of Digital Marketing Conglomerates such as GOOGLE and FACEBOOK ad exchange networks that seek to use consumer personal information in a malignant way.
The NIKOLA ROBOT
As an AI-powered platform, the NOIZ ecosystem incorporates a cognitive robot by the name of NIKOLA to initiate conversation dialogues with the Consumers within each ad on the network. The NIKOLA bot is also able to converse in multiple languages as it ships in with Natural Language Processing (NLP) as part of it’s core component such that the more consumers converse with NIKOLA, the more intelligent NIKOLA becomes as it’s usage freestyle text such as smileys or voice messages grows over time, Hence the term ‘cognitive’. The major functionality of the NIKOLA bot is to significantly increase the conversion rates for digital ads. It also serves as an incentivize mechanism in order to encourage consumers to engage with ads by providing these consumers with a reward system such that they are rewarded with the platform’s token every time they engage with an Ads prompt. The NIKOLA bot is also responsible for information gathering such as the collection of such data as consumer responses, their engagements and the likes and classifying these information into a Level of an Intent system and deliver tokens through the NOIZ platform.
Advertisers can choose from the following applications to provide NIKOLA with an objective when collecting intents:
1. Lead Generation Dialogue
2. Customer Service Dialogue
3. Brand Engagement
4. Campaign Promotion
5. Event/Sign-up/Subscription Engagement
6. e-Commerce
7. O2O traffic
8. Surveys
9. Gamification
10. Loyalty Extension Promotion
11. Localized & Personalised Attraction Promotion
12. Live Video Interactions
REVENUE GENERATION SCHEME
By eliminating Ads fraud traffic initiated by these nominal Advertising Network Companies, the NOIZ platform would further bolster an Increased Return On Investments (ROI) for both the Publishers and Advertisers in the Digital Marketing sphere. The NOIZ platform would also charge a fee from Advertisers and Publishers for each Ad campaign that is created on the platform. Below is the Revenue Streams for the NOIZ platform:
• NIKOLA Ad Production: The Nikola bot would serve as the sole administrator for the Ads campaign, charging a fee from these Advertising and Publishing Companies.
• Service Fees — These are the revenue generated via the various services being offered on the platform such as Withdrawal, Data Purchase, Redemption e.t.c
• Cost Per Intent — The platform retains 2% on every intent system generated on the platform.
• Split Commission — When the purchase occurs at Intent level 4 a split commission is charged by the platform.
- Monthly subscription fee (in the near future): This is a service subscription fee that would be required of every Advertising and Publishers Companies in the nearest future.
NOIZ PARTNERS
Official Website:
ANN Thread:
https://bitcointalk.org/index.php?topic=3641176
Two Pager:
White Paper:
Telegram:
Medium:
